Use: Collecting answers to specific questions from a large number of people.
Pros: Allows you to get specific answers to the questions that you want to ask. These are mostly quantitative results which are excellent for gathering into charts. If done online this is a very easy way to collect answers as it’s free and most people won’t mind just taking a few minutes out of their day to check a few boxes.
Cons: (If paper questionnaire) These are expensive not only to print but to distribute, there is also a good chance that you will not get all of them returned. Another con with Questionnaires is that there are always a few people who will answer inappropriately and therefore your results can be messed up by it. Cannot generally be used if qualitative answers are desired as most are just yes/no questions.
Use: To gather information (mostly qualitative) from a small number of people who usually either relate to the product or to the age group you are targeting.
Pros: Detailed answers to the exact questions that you want to ask, with also being able to discuss to get further understanding of different opinions - something you cannot do with questionnaires.
Cons: Having to gather people who are actually willing to sit down for a fairly long time and discuss. Also this could be a very time consuming form of research as you have to organise it and then also gather long winded answers. Cannot be put into spreadsheets ect. Also people may feel too embarrassed to speak their true opinion when there are others in the room so one cannot be completely sure that they are receiving true data.
Use: One to one questioning about a product or subject, mostly with someone who relates to the subject a lot. Mostly qualitative answers.
Pros: One on one questioning and answering which means that there are no interruptions and is less likely to go off topic than with focus groups.
Cons: As with focus groups, this form of research can be time consuming.
“Miss Tomlinson’s very average questionnaire”
We were given a handout of a very, well, average questionnaire. The aim of it, I assume, being to find out how many young people download or stream on the internet and how much, however this didn’t even ask for the age, or gender for that matter. An even bigger problem was the fact that instead of boxes to tick, making the life of whoever is filling it out much easier, this questionnaire expected the candidate to write their answers on lines, essentially wasting time. I decided to re-write this questionnaire in hope of receiving a better response.
2) Age Range:
3) If you were to buy a hard copy of something (CD / DVD), Which platform would it be?
4) Which of these would you download?:
5) Do you download illegally?:
G) How often do you download music?:
Once a week
Every other week
Once a month
A few times a year
J) Have you ever used a TV on demand website? (Such as BBC iPlayer):
If yes, which one?
K) Do you share downloads? Please cirlce.